It was nice to see someone in the industry echoing my thoughts on the extensive adverts we have to endure when going to see a film at the cinema.
While unveiling a new logo for his distribution company Pictrehouse, Bob Berney commented that if Cinema chains wanted to survive the threat of Theatrical/DVD same day releases, such as Steven Soderbergh’s ‘Bubble’ on Friday, “they should seriously look at limiting commercials to make the experience better and really comfortable.”
Full story here.